Sung to the tune of Billy Joel’s “We Didn’t Start the Fire,” this music video by the San Francisco-based Richter Scales is pure genius. And so, as the song asks, we sure will blog about it. In fact, it’s an honor to, as these guys get the Web 2.0 mania better than pretty much everyone in Silicon Valley.

And a warning to all: The video was so hysterical, it apparently made Robert Scoble spew Diet Coke through his nose. That’s, of course, not such a funny image.